寶麗萊重生了

2009應該是個好年，不是因為奧巴馬，而是因為寶麗萊。

其實也不是因為寶麗萊，因為polaroid is DEAD。而是有外人重視金錢以外的價值，把polaroid的菲林重生了。他說：不希望任何事物，不能產生turnover就注定要瓜老襯。

哈，竟然還有這種儍人，而且儍人本身也是做生意的。


這名奧地利人叫Florian Kaps，他對英國獨立報說（全文Smile! Polaroid is saved! ）：

"The project is more than a business plan; it's a fight against the idea that everything has to die when it doesn't create turnover"

說起來，奧巴馬也談過類似的價值，做不做到，我們都不會在09年這麼快看到。polaroid重生計劃卻證實了在09年重新登場，話說有班友仔，竟然不怕沒錢賺，租了工廠十年，請來了十多個專家，購得菲林的製作權，將會以polaroid以外的牌子（就叫impossible project），重新推出盒裝菲林，而且話到明唔只會出番600、sx-70就算數，仲研發緊新產品。

此計劃採用了寶麗之父的名句："dont undertake a project unless it is manifestly important and nearly impossible"，企劃因而叫做”不可能的計劃”──the impossible project。


原文是這樣的：

Therefore Impossible b.v. has acquired the complete film production equipment in Enschede (NL) from Polaroid, has signed a 10-year lease agreement on the factory building; and has engaged the most experienced team of Integral Film experts worldwide.

The Impossible mission is NOT to re-build Polaroid Integral film but (with the help of strategic partners) to develop a new product with new characteristics, consisting of new optimised components, produced with a streamlined modern setup. An innovative and fresh analog material, sold under a new brand name that perfectly will match the global re-positioning of Integral Films.

說寶麗萊設計怎樣精良，都是事實，但就像人體，再精密，沒有菲林都只能放在博物館擺放，膜拜相機而不拍攝的人，就像是去北京膜拜毛澤東屍體的群眾。始終，菲林才是相機的靈魂。

我家中十多具喪屍都能重生了，高興嗎？當然高興。我可不希望只是拿著它們擺擺甫士。

說他儍，其實也不盡然，他可做足了市場調查，知道過去三年其實有很多新顧客，他們收入高、也拍數碼相，都住在大城市。據保守估計，全球有超過十億部polaroid相機：

Fast growing number of young (24-47 year old) people (55% male, 45% female) , well educated, creative, with high income and deep dedication to Polaroid. Over 52% are Apple users and over 80% additionally use digital cameras. 73% of all new costumers within the last 3 years live in big cities all over the world. Todays most “instant” countries are USA, JP, UK, FR, DE, IT, Canada

而impossible project除了彩色菲林，竟然還打算複刻黑白菲林：

Work has begun on a prototype. By hiring 11 of the original Polaroid team from the factory floor, Mr Kaps aims to mass produce both colour and black and white film under the Impossible label by December, coinciding with the projected date that existing stocks will run out.

推出的日子在09年12月，即原裝寶麗萊菲林都要過期的時限，說起來新貨源要2010年才會到香港吧。不打緊，期待永遠最美麗。

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延伸資料：
the impossible project官網：
http://www.the-impossible-project.com/
關於這project的詳細pdf：
http://www.the-impossible-project.com/resources/impossible_details.pdf
kaps創辦的網上polaroid community：
http://polanoid.net/